uses & gratification theory

what we have to do: to be able to apply uses & gratification theory to your c/w

http://en.wikipedia.org/wiki/Uses_and_gratifications_theory  

what uses & gratification thoery means
- is a popular approach to understanding mass communication.
- focuses on the audience.
- what people do with the media.
- they use media to meet their needs.
- they intergrate media in their own life.

1) what information is provided about the school college itself?

2) what is sense of personal identity has the reader with the magazine & sort of school it promotes?

3) how does your school mag a sense of belongings as a part of a community of reader?

4) what form of entertainment does the mag provide for the reader?

5) what form does this entertainment take and how does it create escapism for the reader?